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Coatings · Regional Campaign Blueprint · EMEA

Precious Metals

Elements of Progress

Precious Metals translates the visual language of precious, noble and technologically significant metals into five contemporary surface directions. From warm gold and crystalline silver to technical charcoal, mineral blue and luminous pearl, each family explores a different expression of value, performance and future design.

Q2 2027EMEARegional BlueprintCoatings
The Concept

Five metals. Five surface personalities.

Precious Metals translates the visual language of noble and technologically significant metals into five contemporary surface directions for coated surfaces.

Warm architectural gold, precise crystalline silver, restrained technical charcoal, mineral-blue intelligence and luminous pearl light — one evolving language, applied consistently across mobility, premium consumer and architectural surfaces.

Five metals. Five surface personalities. One evolving language of value.

Gold mineral and metallic material reference for the Aurum Gold campaign direction.
Gold · Au
Inspired by gold’s enduring association with value, permanence and cultural significance.
Silver-toned mineral and metallic material reference for the Argent Silver campaign direction.
Silver · Ag
Inspired by silver’s visual clarity, technical precision and association with advanced performance.
Dark ruthenium-inspired metallic material reference for the Ruthenium Shadow campaign direction.
Ruthenium · Ru
Inspired by ruthenium’s dark technical character and its association with advanced materials and controlled strength.
Blue cobalt-inspired mineral and metallic material reference for the Cobalt Depth campaign direction.
Cobalt · Co
Inspired by cobalt’s mineral-blue character and its connection to energy, technology and future mobility.
Palladium-inspired silvery metal and pearl material reference for the Palladium Pearl campaign direction.
Palladium · Pd
Inspired by palladium’s silvery-white character and its expression of refined, understated value.

Explore the Collection

Select a direction, styling and application to explore the surface.

Choose a Surface Direction
Choose a Styling
Champagne Gold
FinishHigh Gloss
Sparkle CharacterFine
Visual CharacterWarm Metallic
Explore On
Champagne Gold on Car — representative campaign preview
Aurum Gold · Champagne Gold · Car
Representative Campaign Preview
Resources
Interested in this campaign?

Our team can share campaign material and discuss how these surface directions apply to your products.

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