Regional Campaign BlueprintBlueprint for Regional MarketingQ4 2027

Core Colors

Variations on the five key automotive colours, designed to keep them fresh and interesting.

Demonstrating the best we can do with our hero effects and elevating core automotive colours — black, white, silver, blue and red — to the next level.

Region

EMEA — Core Colors

European execution of the five hero automotive colours — elevated with sparkle intensity, flop, clear coats, colour travel and premium pigment combinations.

Core Colour Families

Deep Black

Signature White

Sculpted Silver

Signal Blue

Victory Red

Effect Focus

XIRALLIC®COLORSTREAM®PYRISMA®

Application Examples

Automotive coatings
Clear coats & colour travel
Sparkle intensity & flop

3D Surface Preview

Explore this campaign on a autonomous vehicle.

3D PreviewAutonomous vehiclePreview Render

Formulation

Sculpted Silver

Preview render — final colour and appearance depend on substrate, base coat and application conditions.