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Expert Learning/Ask the Experts
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Colour & Design Direction

How campaign palettes are built

Our design team on how trend research becomes a campaign palette, and how to translate it into a real formulation.

Who it's for
Designers, marketing and CMF teams
Duration
Approx. 18 minutes

Introduction

Every campaign palette starts long before the panels exist. This session follows the route from trend signal to shortlisted effect to production-ready direction.

Episodes

  1. 01Building a campaign paletteFrom trend signal to shortlisted effect direction.09:40Open

Key topics

Trend researchPalette constructionTranslation to formulation

Continue in Ask the Experts

Surface Intelligence
Open

Interviews with designers, CMF leads, formulators and innovation teams on where surfaces are heading.

Related experience
See the Robochromatics campaign