Automotive Coatings
Portfolio orientation for exterior, interior and components
Explore effect-pigment technologies for automotive exterior, interior and component applications, from refined metallic effects to high-purity sparkle and colour travel.
- Who it's for
- Designers, CMF leads, technical service, sales
- Level
- Introductory
- Duration
- Approx. 20 minutes
Introduction
Automotive surfaces carry the strongest expectations of any coated object: colour consistency across parts, effect that survives a full production line, and an appearance that still reads correctly under showroom, daylight and night conditions. This series orients you in the portfolio options relevant to that context.
What it is
A guided orientation to the SUSONITY product families most frequently specified for automotive exterior, interior and component coatings, with the vocabulary used to describe their appearance.
Where it fits
Use it early in a project — when the visual direction is being set and the product family has not yet been narrowed down — and again when comparing candidate effects across body, trim and component suppliers.
Visual characteristics
- Refined metallic and satin appearances
- High-purity sparkle and brilliance
- Angle-dependent colour travel
- Depth and perceived surface quality
Technical characteristics
- Suitability for typical automotive layer builds
- Behaviour across spray application conditions
- Exterior durability positioning
- Colour-matching considerations across substrates
Typical applications
How it compares
| Family | Character | Typical use |
|---|---|---|
| Iriodin® | Pearlescent and satin | Broad appearance range, established systems |
| Xirallic® | High-purity sparkle | Differentiating hero colours |
| Colorstream® | Colour travel | Dynamic, angle-dependent effects |
Selection guidance
- 01Agree the effect character before discussing product numbers.
- 02Confirm substrate, layer build and application method early.
- 03Shortlist two neighbouring families so a fallback exists.
- 04Validate the direction on the intended geometry, not on flat panels alone.
Product references
Product data, specifications and regulatory documents remain on the main SUSONITY website.
Pearlescent portfolio
High-sparkle portfolio
Colour-travel portfolio
See how warm metallic direction is expressed in a full campaign experience.
View the Precious Metals campaignEpisodes
Key topics
Resources
Continue in Products & Solutions
Explore how Colorstream creates strong colour travel, dynamic transitions and angle-dependent appearance.
Learn how Xirallic delivers high-purity sparkle, brilliance, visual depth and strong differentiation in demanding coating applications.
Understand the breadth of Iriodin pearlescent effects, from subtle satin appearances to metallic, interference and colour effects.
Representative prototype content — to be confirmed with SUSONITY technical marketing.